Talk to us

The LoyaltyLion Hall of Fame

We’ve analysed hundreds of loyalty programs, looking at everything from the rewards they offer to the results they’re driving.

Best fashion program

Introducing the top-performing loyalty programs in the fashion and apparel space

Hall Of Fame Brand Images V1 Best Fashion Program Winner

winner

Lucy & Yak

Why they’ve won:

  • Lucy & Yak recently revamped their loyalty program and launched a multi-channel awareness campaign to drive sign-ups
  • The program relaunched with an entirely on-brand look and feel, along with a new loyalty page, improved email comms, new exclusive perks, and their Re:Yak recycling initiative as a points builder

Results:

  • 27% of Lucy & Yak’s annual revenue is attributable to their loyalty program
  • They have increased customer enrolment % from 27% to 42% in just 12 months, recruiting 146k new members
Read case study
Hall Of Fame Brand Images V1 Best Fashion Program Runner Up

runner up

Represent Clothing

Why they’ve won:

  • Represent Clothing are growing extremely fast internationally 
  • As they’ve grown they have built a strong loyalty community including 16k+ Facebook followers

Results:

  • 23% of Represent Clothing’s annual revenue is attributable to their loyalty program
  • Redeeming members of the Prestige program are worth 4x more than non-members
Read case study

Best beauty program

The loyalty programs making their mark across the beauty and cosmetics industry

Hall Of Fame Brand Images V1 Best Beauty Program Winner

winner

Ethique

Why they’ve won:

  • Ethique’s loyalty page is best-in-class – on-brand, clear, and easy to use
  • They provide innovative ways for members to earn points, including photo and video reviews, TikTok follows, and quiz completions

Results:

  • 40% of Ethique’s annual revenue is attributable to their loyalty program
  • Redeeming program members are worth 3.5x more than non-members
Read case study
Hall Of Fame Brand Images V1 Best Beauty Program Runner Up

runner up

The INKEY List

Why they’ve won:

  • The INKEY List provides exclusive rewards, including invitations to special events and first access to new product releases
  • Additionally, they hosted a ‘meet the co-founder’ webinar exclusively for for top-tier loyalty members

Results:

  • The loyalty program contributes to 30% of The INKEY List’s revenue
  • The INKEY List’s active loyalty members have a customer lifetime value that is 3x more valuable than that of a non-member
Read case study

Best health and wellness program

The loyalty programs delivering maximum brand health for wellness stores

Hall Of Fame Brand Images V1 Best Health And Wellness Program Winner

winner

Amy Myers MD

Why they’ve won:

  • Amy Myers MD offers points in exchange for lots of activities, including video reviews, newsletter signups, and quiz completions
  • They also offer aspirational VIP rewards such as Concierge Customer Service for top-tier members

Results:

  • 47% of Amy Myers MD’s total revenue is attributable to their loyalty program members
  • Redeeming members of the program purchase 4x as often as non-members
Read case study
Hall Of Fame Brand Images V1 Best Health And Wellness Program Runnerup

runner up

Organic Olivia

Why they’ve won:

  • Organic Olivia offers members an exciting range of free product rewards, from tote bags to probiotics
  • They also incentivize following their social platforms and YouTube channel subscriptions, syncing their program with their wider marketing strategy

Results:

  • Redeeming members of the Herb Club Program are worth 6x more than non-members
  • Organic Olivia now has an Instragram following of over 110k
Read case study

Best pets program

Our pick of the most paw-some loyalty programs from pet care brands

Hall Of Fame Brand Images V1 Best Pets Program Winner

winner

Honest Paws

Why they’ve won:

  • The Honest Paws Flea Market program is incredibly easy to use, with how-to videos included on the loyalty page 
  • It’s easy to redeem rewards against a subscription which helps to reduce subscriber churn

Results:

  • Redeeming members of the program are worth 6x more than non-members
  • They also order 4x as often as non-members
Visit the program
Hall Of Fame Brand Images V1 Best Pets Program Runner Up

runner up

Farm Hounds

Why they’ve won:

  • The Farm Hounds rewards program supports acquisition by focusing heavily on points for referrals
  • They also incentivize program members to make a longer term-commitment with special subscriber rewards

Results:

  • 44% of Farm Hounds’ total revenue is attributable to loyalty program members
  • Over 850 new customers have been generated from referrals in 12 months
Read case study

Best food and beverage program

The secret ingredients of the best food and beverage loyalty programs

Hall Of Fame Brand Images V1 Best Food Winner

winner

NIO Cocktails

Why they’ve won:

  • The NIO Rewards program offers multiple opportunities to earn points in between purchases, including reviews and referrals
  • NIO Cocktails regularly surprise and delight members with points promotions on cocktail boxes and exclusive early access to new cocktail launches

Results:

  • 24.6% of NIO Cocktail’s revenue is attributable to the NIO Rewards program
  • Redeeming loyalty program members are worth 6.7x more than non-members
Visit the program
Hall Of Fame Brand Images V1 Best Food Runner Up

runner up

Origin Coffee

Why they’ve won:

  • The Circle loyalty program offers variety, giving members the choice to use points to claim free products or make charitable donations
  • The “Core” tier rewards subscribers with innovative experiences  such as early access, exclusive products, free shipping, and quarterly drops

Results:

  • Redeeming members of the Circle Loyalty Program are worth 2.9x more than non-members
  • Redeeming members also purchase 5.5x as regularly as non-members
Read case study

Best home and garden program

The loyalty programs winning hearts and homes in the home and garden industry

Hall Of Fame Brand Images V1 Best Home And Garden Program Winner

winner

Piglet in Bed

Why they’ve won:

  • Piglet in Bed uses an on-brand pig symbol to promote their loyalty program clearly within their top navigation 
  • The program incentivizes members to share birthday information, allowing for greater personalization and individual recognition

Results:

  • 8% of the store’s total revenue is attributable to the ‘Piglet Perks’ loyalty program 
  • Redeeming members of the program are worth 3.4x more than non-members, purchasing 2.3x more regularly
Visit the program
Hall Of Fame Brand Images V1 Best Home And Garden Program Runner Up

runner up

Beddy’s

Why they’ve won:

  • The Cozy Club loyalty program rewards zipper bedding customers who shop across both the Beddy’s and Nod & Winks product ranges 
  • The program motivates customers to progress through tiers and unlock greater benefits such as a lower free shipping threshold

Results:

  • 9% of Beddy’s total revenue is attributable to the Cozy Club program 
  • Redeeming members purchase twice as often as non-members
Visit the program

Questions about any of our winning loyalty programs?

Book a time to talk with one of our team – we’d love to explore what a loyalty program could look like for your brand.

Talk to us

Best loyalty page

Our favorite loyalty pages driving maximum program engagement and participation

Hall Of Fame Brand Images V1 Best Loyalty Page Winner

winner

Never Fully Dressed

Why they’ve won:

  • The Loyalty Love Rewards page is easy to navigate with the option to jump to any section of the program from the page header
  • The page also includes multiple calls-to-action, encouraging visitors to either sign in or join the program at several points

Results:

  • Members of the Loyalty Love Rewards program have completed almost 300k activities in twelve months
  • 20% of Never Fully Dressed’s total revenue is attributable to their loyalty program
Read case study
Hall Of Fame Brand Images V1 Best Loyalty Page Runner Up

runner up

Oh Polly

Why they’ve won:

  • The Oh Polly Rewards page promotes account creation as a priority, with a clear signup form at the top of the page
  • The page highlights the exclusive perks in each tier, with innovative inclusions such as unlimited free next day delivery and a VIP phone line

Results:

  • The Oh Polly Rewards program has enrolled over 700k new members in 12 months
  • Redeeming members of the program purchase 3x as often as non-members
Visit the program

Best use of tiers

The top-tier programs using different loyalty levels to drive engagement and spend

Hall Of Fame Brand Images V1 Best Use Of Tiers Winner

winner

My Girlfriend’s Quilt Shoppe

Why they’ve won:

  • From the lower Official Girlfriend tier to the top Golden Girlfriend tier, this loyalty program puts tiers front and center on the loyalty page
  • As customers progress through the tiers they unlock more valuable and experiential rewards, including lunch and learn sessions

Results:

  • Redeeming members of the Girlfriend Gold loyalty program are worth 17.5x more than non-members
  • They also purchase 17x more regularly than non-members
Read case study
Hall Of Fame Brand Images V1 Best Use Of Tiers Runner Up

runner up

Rat & Boa

Why they’ve won:

  • The Rat & Boa program features VIP rewards such as early sales access, the opportunity to vote on new styles, and access to concierge services 
  • The program also includes an aspirational hidden tier, with secret benefits that shoppers cannot see until they reach the threshold

Results:

  • 15% of Rat & Boa’s total revenue is attributable to their loyalty program 
  • Over 40k customers have enrolled in the program in 12 months
Visit the program

Best use of email

The brands most effectively leaning on loyalty to improve email performance and personalization

Hall Of Fame Brand Images V1 Best Use Of Email Winner

winner

Astrid & Miyu

Why they’ve won:

  • Astrid & Miyu incorporate their loyalty program into every marketing email, promoting enrollment at every opportunity 
  • They even ran a ‘why we love loyalty’ email campaign, highlighting the benefits of joining their program

Results:

  • Nearly 150k new members have been enrolled in the program in 12 months
  • 16.5% of Astrid & Miyu’s total revenue is attributable to their loyalty program
Read case study
Hall Of Fame Brand Images V1 Best Use Of Email Runner Up

runner up

Pepper

Why they’ve won:

  • Pepper uses LoyaltyLion’s integration with Klaviyo to segment their loyalty program members and send them more effective emails
  • They incorporate their loyalty program into every email that they send, and run exclusive email promotions for program members

Results:

  • The Pepper Perks loyalty program has driven over 75k newsletter signups 
  • Pepper’s loyalty program emails have delivered over $45k within 12 months
Visit the program

Best use of rewards

The loyalty programs that are giving the most back to members via more compelling rewards

Hall Of Fame Brand Images V1 Best Use Of Rewards Winner

winner

BÉIS Travel

Why they’ve won:

  • BÉIS Loyalty program members can redeem their points in exchange for a wide range of products – from small purses to large roller bags
  • Top tier members can unlock particularly exclusive experiential rewards including VIP event access and the opportunity to be part of a design focus group

Results:

  • Over 240k new members enrolled into the BÉIS Loyalty program within a year
  • Those new members have claimed almost 13k free product rewards
Visit the program
Hall Of Fame Brand Images V1 Best Use Of Rewards Runner Up

runner up

Au Vodka

Why they’ve won:

  • The Gold Gang loyalty program rewards all its members with valuable perks such as double points weekends and birthday points
  • Higher tier members unlock more high value rewards that align with the innovative brand – from the chance to taste new flavors, to joining a celebrity/influencer mailing list 

Results:

  • Au Vodka’s returning customer rate has increased by 40% year on year
  • Redeeming members of the Gold Gang are worth 4.5x more than non-members
Read case study

Questions about any of our winning loyalty programs?

Book a time to talk with one of our team – we’d love to explore what a loyalty program could look like for your brand.

Talk to us

Best branded program

The stores that are aligning their loyalty programs with their wider brand idendity and values

Hall Of Fame Brand Images V1 Best Branded Program Winner

winner

Fright Rags

Why they’ve won:

  • The Fright Rags rewards program uses spooky iconography and colors across it’s entirely on-brand loyalty page 
  • Tier 2 and above members gain access to ‘The Graveyard’ – an exclusive area where they can make made-to-order purchases

Results:

  • 13% of Fright Rags revenue is attributable to their rewards program 
  • Redeeming members order 3.5x as often as non-members
Visit the program
Hall Of Fame Brand Images V1 Best Branded Program Runner Up

runner up

Sisters and Seekers

Why they’ve won:

  • The Cool Girl Community loyalty page perfectly captures the Sisters and Seekers style in terms of both style and tone of voice
  • Their program works hard to connect with their on-trend audience, offering points for exploring new collections, and first look at product restocks

Results:

  • Almost 95k new members joined the Cool Girl Community within six months
  • Those members have completed over 300k loyalty activities
Visit the program

Best sustainable program

Our pick of the loyalty programs that are best at connecting with customers on causes they care about

Hall Of Fame Brand Images V1 Best Sustainable Program Winner

winner

Retykle

Why they’ve won:

  • The Tyke Points Program is a circular fashion program that rewards members for shopping sustainably with its Eco Enthusiast, Eco Warrior and Eco Icon tiers
  • The program invites sustainable shoppers to connect with other like-minded, eco-conscious consumers at exclusive events

Results:

  • Redeeming members of the Tyke Points Program spend 6.4x as much as non-members
  • They also order 2.5x as often as non-members
Visit the program
Hall Of Fame Brand Images V1 Best Sustainable Program Runner Up

runner up

Lifeboost Coffee

Why they’ve won:

  • Lifeboost offer all VIP members the opportunity to donate to a cause and get perks 
  • They also use customers the option to offset their order’s carbon footprint from within the checkout

Results:

  • Almost 28% of Lifeboost’s total revenue is attributable to the Lifeboost VIP program 
  • Redeeming members of the program spend 5x as much as non-members
Read case study

Best use of loyalty and social

The stores using an integrated approach to drive retention and social success simultaneously

Hall Of Fame Brand Images V1 Best Use Of Loyalty Winner

winner

Bombshell Sportswear

Why they’ve won:

  • The Bombshell Sportswear loyalty program increases social following by offering members 100 points for every social media follow
  • However, they also extend their social reach by rewarding members who post and tag the brand on Instagram with 500 points

Results:

  • 35% of Bombshell Sportswear’s total revenue is attributable to their loyalty program
  • Their loyalty program members spend 7.5x more than non-members
Read case study
Hall Of Fame Brand Images V1 Best Use Of Loyalty Runner Up

RUNNER UP

Kit and Kaboodal

Why they’ve won:

  • Kit and Kaboodal use their Instagram feed to promote referral campaigns and motivate members to refer friends and family
  • They also use their program to build up their social following, offering points in exchange for likes and follows on key social channels

Results:

  • 21% of Kit and Kaboodal’s total revenue is attributable to their loyalty program 
  • Their loyalty program members purchase 7.5x more than non-members
Visit the program

Best loyalty promotions

Introducing the brands who aren’t afraid to replace discounts with double points days and other incentives

Hall Of Fame Brand Images V1 Best Loyalty Promotions Winner

winner

Moon Juice

Why they’ve won:

  • Moon Juice run extremely successful early access promotions, using email and SMS to offer members the first look at new product drops
  • They also use banners on their site, email and SMS to promote time-limited double points promotions for loyalty program members

Results:

  • Redeeming members of the Moon Juice loyalty program spend 3.4x more than non-members
  • They also purchase 4x more than those who have not joined the program
Read case study
Hall Of Fame Brand Images V1 Best Loyalty Promotions Runner Up

RUNNER UP

Glow Recipe

Why they’ve won:

  • Each month, members of Club Glow receive access to an exclusive drop, featuring special products and kits just for them
  • They also speed up time to second purchase by offering new members a welcome gift of product samples that can be redeemed on the next order

Results:

  • Members of Club Glow have completed almost 190k loyalty activities within 12 months
  • Redeeming Club Glow members spend 2.2x more than non-members
Read case study

Best use of zero-party data

The loyalty programs that are working hard to collect data to win trust and deliver pesonalized experiences

Hall Of Fame Brand Images V1 Best Use Of Zero Party Data Winner

winner

Edgard and Cooper

Why they’ve won:

  • Edgard and Cooper invite all members to earn points by completing a pet profile with details of their furry friend’s likes and needs
  • They collect data such as animal breed, age, dietary preferences and allergies and then use it to tailor communications

Results:

  • 49% of Edgard and Cooper’s total revenue is attributable to their loyalty program 
  • Redeeming members of their loyalty program spend 15x more than non-members
Read case study
Hall Of Fame Brand Images V1 Best Use Of Zero Party Data Runner Up

RUNNER UP

Lace Laboratory

Why they’ve won:

  • New members of the Lace Laboratory loyalty program are invited to earn 100 points in exchange for completing an onboarding survey
  • Lace and Laboratory ask questions to understand each member’s buying behaviors and use the data to personalize their loyalty messages

Results:

  • 28% of Lace Laboratory’s total revenue is attributable to their loyalty program 
  • Redeeming members of their loyalty program purchase twice as regularly as non-members
Visit the program

Build a leading Loyalty Program today

Request a call back from a loyalty expert today and start creating lasting relationships with your customers.

Let’s talk!