Help centerEnterprise3-minute tourLog in

Loyalty Connect 2026

Now on demand – supercharge your peak season

Urgency. Exclusivity. Personalization. FOMO.
Loyalty Connect 2026 Black Friday Edition

Watch on demand now

WATCH NOW: 90 minutes of top BFCM tips

Top brands and tons of experts reveal the loyalty strategies to win BFCM. Watch it all now!

Speakers include Cora Cowan, Retention and Loyalty Manager at ILIA Beauty

Watch the full event

Watch on demand now

Watch sessions now

Top brands and tons of experts reveal the loyalty strategies to win BFCM. Watch it all now!

Shopify and Agency session

Shopify, Roswell NYC and Domaine

The biggest BFCM trends of 2026

Experts from Shopify, plus agencies Domaine and Roswell NYC, dive into:

  • The trends set to define Black Friday 2026
  • What brands underestimate about peak
  • Where to focus your marketing budget
Shopify Agency Session (1)

Brand session

ILIA Beauty

Loyalty as a peak holiday strategy

Join Cora Cowan, Retention and Loyalty Manager at California-based brand ILIA Beauty, to discover:

  • Which loyalty promos drive the biggest BFCM impact
  • Why early access works so well for ILIA
  • Her advice for brands this peak season
Ilia Company (1)

Brand session

Hillberg & Berk

Multichannel BFCMs sorted with loyalty

Emman Cheung, Senior Director, Digital, at Canadian jewelry brand Hillbery & Berk, shares:

  • Why loyalty drives more revenue than ever during peak
  • The BFCM multichannel tactics that boosted enrollment 4x
  • How AI in loyalty unlocks even more hidden revenue
Hillberg Company

Brand session

Medik8

The loyalty secret behind a record-breaking BFCM

Anna-Louise Chambers, Head of Customer Marketing (Ecommerce) at skincare brand Medik8, will share:

  • The impact of a 3-day head start for loyalty members
  • How Medik8’s loyalty comms won the BFCM inbox war
  • Whether free gifts make or break Black Friday
Medik8 Company

Tech session

The BFCM Sprint

5 quick wins from the experts

What’s the one BFCM tip brands can implement to impact their holiday sales? Get tips on:

  • Loyalty – Fi Thompson at LoyaltyLion
  • Reviews – Natasha Shine-Zirkel at Loox
  • Helpdesk – Theo Burns at Gorgias
  • WhatsApp – Jonny McCarthy at GoKwik
  • Post-purchase care – Claudia Ditri at Order Editing
Tech Partner Session

Featured session

Medik8’s BFCM secrets

Discover why this award-winning loyalty program has driven record-breaking sales days during Black Friday. Free gifting, early access, standout comms – what’s not to love?

Shopper insights: How to meet Black Friday expectations

We asked 4000 shoppers what influences their Black Friday purchases:

60% say they are likely to purchase from brands they know and have shopped with before

54% are more likely to join a loyalty program during BFCM or a similar sales period

60% are more likely to visit stores where they have loyalty points and rewards to redeem

Brands with great loyalty programs stand out from the competition. Will you?

Watch the full event
Loyalty Connect panel discussion in the LoyaltyLion studio

Never miss a LoyaltyLion event

Connect: BFCM may be over, but the events keep coming!

Sign up to receive notifications about the next event, and get insights proven to increase repeat-purchase revenue.

Get notified of future events

Got questions? Book a demo

Rated #1 for loyalty on G2 and trusted by brands worldwide for over 10 years, let’s scale your business together. Get in touch today!